PSV Football Club Holds Bitcoin On Balance Sheet

In August, prominent Dutch football club PSV announced a partnership with bitcoin exchange Anycoin Direct, which became the club’s Official Partner for the following two seasons. The exchange paid the sponsorship contract entirely in bitcoin, a first among the major European football clubs, and PSV has recently confirmed to Bitcoin Magazine that the BTC is still held in the club’s balance sheet.

“The possibilities and the future that the world of cryptocurrency offers is very promising,” said Frans Janssen, commercial director of PSV, when he signed the sponsorship agreement. “As a club in the heart of the Brainport region, we are always innovating, and cryptocurrency fits well into this picture.”

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